Early access games are highly problematic. They are riddled with flaws, and we still buy them. There are many great successes in the Early Access games market. Minecraft is the biggest success. DOTA 2 is another success. Day Z, yet a third success.
Every single time an early access game is a success it is marked as evidence that the model works and is not in fact highly problematic.
In this article I’d like to explain the problems with early access games.
1. Selling an Idea
So it all starts off as an idea. A developer has worked on some of the most basic parts of the game and is now selling you a bag of promises.
So you get a game that is completely empty but some sort of first person mode. The page on Steam will indicate what is coming, but nothing really about what is actually there. You open the game and it is of course, mostly empty.
Now a game like Day Z that has all of the funding of Arma 2 and Arma 3 behind it will be made regardless of sales.
But games that are using early access as a way to fund their game, have a problem. They can only put in the features they have the funding to put in. So they make a list of things that are coming, but currently only have the funding for one or two.
As you invest and others invest into the early access model they can add more to the game. But if sales don’t stay consistent and they run out of money they stop being able to develop their ideas, instead they have to find new ways to make money.
This brings in somewhat of a pyramid model of social networking. After so long the developers might just start asking you to tell your friends… because they need more money. After a while an early access game that hasn’t quite gotten the funding it needs is going to turn into a full blown pyramid scheme that never gives you the product advertised… just an idea to try and sell to someone else.
2. No Guarantee
Every single product on the face of the Earth has a guarantee. If the product is advertised falsely, if it’s broken or if it doesn’t do what it’s supposed to do, you get to return the product and bring it back as is.
With the early access games it is, working as intended. You are buying a game that is broken which means there is absolutely no possible way that you cannot have succeeded in getting your agreement because on paper you are buying… nothing at all.
Now some might say you are buying a promise, like an investment.
But that’s not exactly the case. With a share you purchase a portion of the company. You are not purchasing the potential for profits, you are physically purchasing a thing. When profits are made you will get your share of it. But since you physically own that thing you can sell it to someone else.
With early access games on Steam you own the license to access it. It cannot be returned and cannot be traded or re-sold. Once you purchase this license it is useless to you. The only way it becomes useful is if the game actually is made… of which there is no guarantee that it will actually be made.
This can be compared with investment in which purchasing shares purchases something. The big money investors are certainly playing more risky… but the people looking for retirement and retirement savings plans… it’s a lot more stable and there’s a guarantee of results.
The actual product you are buying is a giant if statement. If the game is completed, you will own it. If it isn’t completed, you just continue to have access to a broken incomplete game.
3. There Are Games on the Market
There are literally no early access games out there that are not already on the market.
Generally speaking if you’re going to invest in an idea you will only invest in one you already know you’ll like. But if you’ve never seen a game like what they’re offering, you will have no idea as to whether or not you like it.
So an early access game shows up and promises that they’re going to give you a shooter that is tactical, you know unlike Call of Duty… which isn’t that tactical.
But wait, there’s already a tactical shooter on the market…. it’s called Battlefield 4. You can already play this game and its full and complete.
So an early access game has to convince you to support them instead of playing an existing game that already does what they’re trying to do. So they have to make ridiculous promises that they simply cannot meet…. unless you were to pay them even more.
There’s this odd belief that anything that is big corporate and common is bad and something that is small, personal and indie is good. It’s just not the case. There are tones of great indie titles… but there are far more terrible ones.
There’s this great game called Minecraft… never played it. But there are still people trying to make it and early access the exact same concept.
4. Tester’s Fatigue
As a final point of order there is a huge problem in free betas to keep people around. Free to play games that have early access beta for free can hardly keep the game populated.
However the solution to this was to charge them an up front fee in hopes that by giving it an upfront value the tester might value it more.
It will make them play it more… but it won’t make them value it more.
The most successful early access games end up being the ones that give people tonnes of things to do when they launch. The ones that have a lot of work to be done, lose people.
Free games have this sort of weird problem where they have to actively advertise to get more people to test their game.
The free ones have to pay people to keep going. The ones that charge are unlikely able to survive and thus cannot promote their game in order to attract more people to test it.
So there’s going to be a reduced quality problem. Initially the development team is going to get tonnes of feedback. But over time the amount of feedback is going to be heavily reduced. I mean on the first you will have less bugs, but you will also have less people reporting on bugs.
A game like Minecraft was successful because it was able to successful get its testers to convince their friends to play it… because it was a fun game. But a game that simply doesn’t have anything fun to do at the time will just fall apart and die.
It can only expect to have so much success.
5. And The Logical Conclusion
Early access games will make more money when they are in early access than they would launched.
The proof is in the pudding. DOTA 2 when early access was out profiting Team Fortress 2. Once it went live and became a totally free to play title, it started making less than Team Fortress 2.
In order for early access games to keep testers in play they have to keep micro transactions to a minimal and make their game highly playable by the public. But once you get past that initial surge of investment and you launch the game… well you simply just don’t make as much money.